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Sony Bank ((日本語:ソニーバンク, ソニー銀行)) is a Japanese commercial bank established in April 2001. It operates as a direct bank and has no physical branches or ATMs. It is a subsidiary of Sony Financial and a member of the Japanese electronics company Sony. Its main business is offering online banking with foreign currency deposits, investment trusts, and home loans. ==History== A reduction in regulations in Japan at the end of the 1990s encouraged a number of companies to enter the banking sector for the first time.〔"Sony Plans Online Bank." New York Times: W.1. New York Times. Feb 01 2001. Web. 27 May 2012.〕 Sony faced challenges as it began Sony Bank. In 2001, when Sony Bank was founded, Web use was limited in Japan as compared with the United States.〔Bach, Deborah. "Sony Counting on its Brand as a Magnet for its Web Bank." American Banker: 12. ProQuest Research Library. Jun 12 2001. Web. 27 May 2012.〕 Only 24 million people used the Internet every month at that time.〔 Still, the company remained hopeful that infrastructure would improve.〔 Sony claimed its move into banking went hand-in-hand with its shift from a manufacturing focus to a focus on content such as films and music.〔Bach, Deborah. "Sony Seeks Japanese License for Web Bank; Morgan has Role." American Banker: 1. ProQuest Research Library. Feb 01 2001. Web. 27 May 2012.〕 Sony announced its new banking unit in March 2000.〔 The bank started doing business on June 11, 2001.〔 The company began with ¥37.5 billion〔Stephanie Strom (NYT)Dan Fineren (NYT)Elizabeth Olson (NYT). "World Business Briefing." New York Times (1923-Current file): C4. ProQuest Historical Newspapers: The New York Times (1851-2008). Mar 31 2000. Web. 27 May 2012.〕 of capital. It had around 80 employees at the time.〔 It added 340 online accounts during its first hour of operation.〔 At the time, the company offered yen-deposit accounts, investment trusts, card loans, and bank payments.〔 It hoped to expand into foreign currency deposit accounts, credit cards, and housing loans by 2002.〔 It also hoped to allow its customers to use automated teller machines from the Japan Post. In 2001, Sony Bank hoped to accumulate 400,000 customers by 2004.〔〔 In February 2001, the company had hoped to accumulate $5.2 billion in deposits;〔 it adjusted that figure downward to $4.1 billion in deposits three months later.〔 In February 2001, the company aimed to gain $8.6 billion in deposits by 2006.〔 Analysts at the time were generally upbeat about the prospects for the bank. Raymond H. Graber of TowerGroup suggested the bank could synergize with the other operations of Sony Financial.〔 Still, Paul Jamieson of Gomez Advisors warned that customers would have high expectations for Sony Bank, given Sony's existing reputation for the ease of use and elegant design of its products.〔 Shigeru Ishii was appointed and served as the first president of Sony Bank.〔"ENTERPRISE: COMPANIES: Online and in the Money." Asiaweek Aug 10 2001: 1-. ProQuest Research Library. Web. 27 May 2012.〕 the company faced weak earnings.〔"J.P. Morgan Chase & Co." Wall Street Journal: 1. ABI/INFORM Global. Sep 15 2005. Web. 27 May 2012.〕 By 2007, Sony Bank had accumulated 500,000 customers.〔Pilling, David. "Camera Sales Raise Sonys Game." Financial Times: 23. ABI/INFORM Global. Jul 27 2007. Web. 27 May 2012.〕 That year, Sony planned to add an online brokerage.〔 In 2011, Sony group considering extending this subsidiary into the Australian market.〔(Sony eyes online Australian banking ) July 28, 2011, ''The Age''. Retrieved July 28, 2011.〕 However it abandoned those plans in 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sony Bank」の詳細全文を読む スポンサード リンク
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